Hispanic Advertising

Tag: univision advertising

SUBWAY Artistas Frescos

by on Apr.15, 2010, under News

Univision Radio announced a year-long sponsorship by SUBWAY Restaurants of its exclusive Concert Series. Each concert will feature an opening act performance by an up-and-coming artist, sponsored by SUBWAY Restaurants. The partnership also includes the creation and promotion of a branded micro-site entitled “SUBWAY Artistas Frescos”, where listeners can enter to win prizes, including a grand prize trip for two to a Univision Radio Concert Series event over the course of the year.

The micro-site, http://www.subwayartistasfrescos.com/, will allow participants to submit a creative video that incorporates the SUBWAY(R) jingle. Each submission will be judged on uniqueness, creativity, originality and use of the jingle. The top-ten videos will be selected and posted on the site to allow visitors to vote for their favorite submission.

“Partnering with a leading consumer brand like SUBWAY offers a terrific opportunity to promote our concert series in an artistic manner and we are excited to be able to incorporate the Internet to engage a younger audience,” said Gary Stone, president and chief operating officer, Univision Radio. “We look forward to a successful year-long program.”

“Our partnership with Univision Radio offers SUBWAY a unique opportunity to reach out to our Hispanic youth target market in a fun, creative and culturally relevant way,” said Eddie Lindley, SUBWAY senior marketing manager, Multicultural Markets. “Music is always a great vehicle for reaching younger audiences, and concerts all the more so. We look forward to a successful promotion that combines sponsorship of the popular Univision Radio Concert Series, a SUBWAY jingle-singing contest, and the power of the Internet.”

“SUBWAY is the ideal partner for this promotion and we’re fortunate to be working with them,” said Jack Hobbs, executive vice president, Univision Radio. “Our listeners will get to showcase their creative and musical talents, interact with the Subway brand and have a chance to attend our exclusive concert series.”

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Flock & Univision Partnership

by on Oct.28, 2009, under Internet Advertising

Flock has entered into a partnership with Univision Interactive Media to offer consumers a free Univision edition of the social Web browser. The free and customized social media browser connects users to Univision’s content, while keeping them linked to their email and popular social networking and media sites.

Using a secure social web browser,” said Kevin Conroy, president of Univision Interactive Media, “Our U.S. Hispanic audience will now be able to stay connected to their favorite Spanish-language content and all of their friends.” The Flock browser is built on the open-source Mozilla Firefox code, and is connected to social online services like Twitter, MySpace, Facebook, and Flickr, with features for users to broadcast messages to their networks.

Univision Advertising Consultant

Hispanic advertising consultant, Elvis Arias is offering localized internet marketing and advertising on the new social portal fusion created by Flock and Univision. Help attract the Hispanic market segment in your area with a efficient and targeted internet advertising approach in Spanish and English or protect the good name and reputation of  your business online utilizing our creative online reputation management service.

Drag-and-drop functionality therefore allows for sharing of photos, videos, and text to friends’ profiles on Twitter, Facebook, MySpace and other social media sites in Flock’s People Sidebar. The Univision edition of Flock includes access to news, entertainment and sports feeds, as well as a default Univision.com home page tab and search capability.

The social media browser also features “favorite” bookmarks, media streams of popular Univision videos and photos, and persistent links to other areas of Univision.com. Today, more than two-thirds of Hispanic adults are online, with Internet penetration among Hispanics growing every year for the past five years.

In the third quarter of this year, there were 9 million global visits to the home pages of Univision.com’s social media properties, including Mi Página, forums, and chat.

Last summer, Flock completed a $15 million round of funding led by Fidelity Ventures. All previous investors including Bessemer Venture Partners, Catamount Ventures and Shasta Ventures — already responsible for more than $12 million — participated in the round.

As with Firefox and other Web browsers, the company derives most of its revenue from search placement deals with search engines.

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Univision Advertising

by on Aug.31, 2009, under News

Spanish-language broadcasting giant Univision Communications Inc. was sold for $13.7 billion three years ago, the highly leveraged deal was, in the words of one veteran banker, “priced for perfection.”, this according to TheLedger.com

Given the $10 billion in debt the buyers were assuming, the slightest hiccup in the company’s financial performance would have a cascading negative effect.

The buyers, a consortium of investors including entertainment mogul Haim Saban, were counting on several factors to justify the steep purchase price: The nation’s exploding Hispanic population and the popularity of Spanish-language programming, coupled with the promise of robust advertising growth. They expected to hold the assets for a few years then sell at a tidy profit.

But it’s not a perfect world.

In the two years since the buyout, the U.S. economy has collapsed, dragging down advertising to media companies. Adding to the economic distress, Univision has been mired in a costly legal battle with its primary programming partner. The big payday for Univision’s owners, which include well-heeled private equity companies, seems far less certain. Instead of riding a high wave to easy profits, Univision executives have been working furiously to dig out of its hole.

Univision Advertising Market

During the past year, the broadcaster has written down assets by $5.3 billion, and some industry insiders now believe the nation’s largest Spanish-language media company is worth closer to $9 billion – slightly less than what it owes. In January, it settled a nagging lawsuit brought by its longtime programming partner, Grupo Televisa of Mexico, which had threatened to strip Univision of its most popular and profitable shows. The resolution guaranteed Univision the right to broadcast Televisa’s hugely popular soap operas, including “Cuidado con el Angel” (Be Careful With the Angel), through 2017.

Two weeks ago, Univision bought breathing room by refinancing $500 million in debt, pushing back the due date by three years to 2014. The extension means Univision no longer has to worry about burning through its cash in the next two years.

And Univision achieved one of its highest priorities – getting cable and satellite TV operators to pay the company to carry its programming. The agreements with Time Warner Cable Inc., DirecTV Corp., AT&T Inc. and others should bring Univision $175 million in 2009, and as much as $350 million annually by 2014.

Hispanic Advertising consultant, Elvis Arias, offers reviewal of marketing campaigns directed via the Univision venue.

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