Hispanic Advertising

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Hispanic Market Barometer

by on Aug.12, 2009, under News

The numbers don’t lie as more than 30% of the Hispanic population feels optimistic about their finances for the upcoming year. This news definetly helps build the confidence of our clients who have found value advertising to the Hispanic community. Experian/SimmonsSM partnered with Univision for the study and found that the Hispanic sector was about 11% higher consumer confidence rating than other demographics.

Other interesting findings from the report include:

  • 45% of  the Hispanic population uses credit cards
  • 44% of  the Hispanic demographic are more likely (than non-Hispanics) to pay bills with cash
  • Hispanics are nearly twice as likely to rent a home as own a home
  • Hispanics shop more frequently than the non- Hispanic demographic

“The volatility of the current recessionary economy has created a need for more current week-by-week data, which is essential to effectively capture changes in consumer behavior and purchasing patterns,” said Ceril Shagrin, executive vice president, Corporate Research, Univision Communications Inc. “By analyzing weekly data versus bi-annual or quarterly, Experian® SimmonsSM was able to provide a more precise representation of overall consumer attitudes, which reveals the resilience of the Hispanic consumer in this economy.” Cons

Overall, the US population continues to be optimistic about the economic future, however it is interesting that the Hispanic demographic is pushing forward faster than other demographic populations. in this economy.”

Click here if you want to advertise to the Hispanic population and attract internet traffic to your websites

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