Hispanic Advertising

Tag: hispanic tv ad

Flock & Univision Partnership

by on Oct.28, 2009, under Internet Advertising

Flock has entered into a partnership with Univision Interactive Media to offer consumers a free Univision edition of the social Web browser. The free and customized social media browser connects users to Univision’s content, while keeping them linked to their email and popular social networking and media sites.

Using a secure social web browser,” said Kevin Conroy, president of Univision Interactive Media, “Our U.S. Hispanic audience will now be able to stay connected to their favorite Spanish-language content and all of their friends.” The Flock browser is built on the open-source Mozilla Firefox code, and is connected to social online services like Twitter, MySpace, Facebook, and Flickr, with features for users to broadcast messages to their networks.

Univision Advertising Consultant

Hispanic advertising consultant, Elvis Arias is offering localized internet marketing and advertising on the new social portal fusion created by Flock and Univision. Help attract the Hispanic market segment in your area with a efficient and targeted internet advertising approach in Spanish and English or protect the good name and reputation of  your business online utilizing our creative online reputation management service.

Drag-and-drop functionality therefore allows for sharing of photos, videos, and text to friends’ profiles on Twitter, Facebook, MySpace and other social media sites in Flock’s People Sidebar. The Univision edition of Flock includes access to news, entertainment and sports feeds, as well as a default Univision.com home page tab and search capability.

The social media browser also features “favorite” bookmarks, media streams of popular Univision videos and photos, and persistent links to other areas of Univision.com. Today, more than two-thirds of Hispanic adults are online, with Internet penetration among Hispanics growing every year for the past five years.

In the third quarter of this year, there were 9 million global visits to the home pages of Univision.com’s social media properties, including Mi Página, forums, and chat.

Last summer, Flock completed a $15 million round of funding led by Fidelity Ventures. All previous investors including Bessemer Venture Partners, Catamount Ventures and Shasta Ventures — already responsible for more than $12 million — participated in the round.

As with Firefox and other Web browsers, the company derives most of its revenue from search placement deals with search engines.

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Hispanic TV Ad

by on Aug.31, 2009, under News

Hispanic Internet Marketing is not the only advertising segment on an uptrend. According to Media Daily News, Spanish-language TV advertising posted a slim 3% gain in 2008 versus 2007, per a new Nielsen study, which was about average across how other media performed a year ago.Looking at the top 10 categories, however, TV advertising among Spanish-language TV programmers performed much better: an 8% gain to $2.906.1 billion. Of the bigger categories, pharmaceuticals posted a 32% gain to $663.4 million, which took the lead as the biggest TV ad group over a fast-declining automotive segment. Direct-response advertising also turned upward, 21% to $218 million. Satellite communication services rose 124% to $135.7 million.

But Spanish-language TV programmers were not immune from overall TV marketer issues. For example, automotive spending was down 20% to $530.1 million. Automotive dealers were down as well — 25% — to $126.9 million. Nielsen says the dollar shift followed a similar rise in audience size for Univision and Telemundo. Both networks gained 11% in viewers versus 2007, and had a 6% rise among adult 18-49 prime-time viewers.

More helpful is that TV commercials are continuing to be developed specifically for Spanish-language television. The media research company says commercials targeting the Hispanic market on average outperform those that are translated from general market TV spots — with 16% higher brand recall results and 22% better message recall. Overall, Spanish-language TV ads achieved a 35% brand recall score versus 27% for English-language ads.

Have your Hispanic focused TV Ad reviewed by Hispanic Advertising consultant Elvis Arias before it airs ensuring proper language and keyword use.

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