Hispanic Advertising

Tag: eddie lindley

SUBWAY Artistas Frescos

by on Apr.15, 2010, under News

Univision Radio announced a year-long sponsorship by SUBWAY Restaurants of its exclusive Concert Series. Each concert will feature an opening act performance by an up-and-coming artist, sponsored by SUBWAY Restaurants. The partnership also includes the creation and promotion of a branded micro-site entitled “SUBWAY Artistas Frescos”, where listeners can enter to win prizes, including a grand prize trip for two to a Univision Radio Concert Series event over the course of the year.

The micro-site, http://www.subwayartistasfrescos.com/, will allow participants to submit a creative video that incorporates the SUBWAY(R) jingle. Each submission will be judged on uniqueness, creativity, originality and use of the jingle. The top-ten videos will be selected and posted on the site to allow visitors to vote for their favorite submission.

“Partnering with a leading consumer brand like SUBWAY offers a terrific opportunity to promote our concert series in an artistic manner and we are excited to be able to incorporate the Internet to engage a younger audience,” said Gary Stone, president and chief operating officer, Univision Radio. “We look forward to a successful year-long program.”

“Our partnership with Univision Radio offers SUBWAY a unique opportunity to reach out to our Hispanic youth target market in a fun, creative and culturally relevant way,” said Eddie Lindley, SUBWAY senior marketing manager, Multicultural Markets. “Music is always a great vehicle for reaching younger audiences, and concerts all the more so. We look forward to a successful promotion that combines sponsorship of the popular Univision Radio Concert Series, a SUBWAY jingle-singing contest, and the power of the Internet.”

“SUBWAY is the ideal partner for this promotion and we’re fortunate to be working with them,” said Jack Hobbs, executive vice president, Univision Radio. “Our listeners will get to showcase their creative and musical talents, interact with the Subway brand and have a chance to attend our exclusive concert series.”

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