Hispanic Advertising

Discovery en Espanol viewers will join five adventurous Latinos on a 10-city expedition starting in Anchorage, Alaska and ending in Ushuaia, Argentina.

Cast of Norte a Sur”The cast of ‘Norte a Sur.'”The 10-episode docu-reality series, Norte a Sur: Una Ruta, 5 ExperienciasNorth to South: One Route, Five Experiences) is a partnership between Discovery en Espanol and the Levi’s brand — the clothing maker’s most comprehensive Latino-targeted campaign to date.

Originally conceived by Dieste, Levi’s Hispanic advertising agency, Norte a Sur seeks a fresh and relevant way to reach young Latinos by combining a television series with a host of interactive tools, including a dedicated Web site and daily updates on Twitter, Facebook and other social platforms.

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