Building on its launch of the world’s most advanced mobile homepage, Yahoo! released Yahoo! Mobile en Español, a Spanish-language mobile homepage that is customized for the specific needs of the U.S. Hispanic consumer, delivering a highly engaging mobile Internet experience and setting a new industry standard.
Yahoo! Launches Advanced Mobile Homepage for U.S. Hispanic Market
Available across more than 1,900 mobile device models, Yahoo! Mobile en Español simplifies and enhances the mobile Internet experience for Hispanic consumers. Users can bring together their favorite content and services from across the Internet to create a personally relevant mobile experience, keeping the things they care about at their fingertips, and enhancing their ability to:
“With the launch of Yahoo! Mobile en Español, we are focused on growing our audience among the more than 46 million U.S. Hispanics1 by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them,” said Felipe Muñoz, senior mobile director, Yahoo! Hispanic Americas. “With the introduction of our new Spanish-language homepage, we are well positioned as the center of people’s online lives. We’re reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users prefer.”
“As companies expand to reach new mobile users around the globe, it is increasingly important to provide personalized mobile experiences combined with relevant content to address the cultural needs and interests of users,” remarked Tuong Nguyen, Principal Research Analyst at Gartner Research.
Yahoo! Mobile en Español will enable marketers to reach the U.S. Hispanic audience with highly targeted advertisements through a variety of mobile advertising opportunities and advertising formats. With some of the highest quality inventory available and a highly engaged audience, Yahoo! is focused on working with brands to engage with their target demographic with the right message in the right place at the right time.
Yahoo!’s mobile homepage is available in 32 countries across Europe, Asia, and the Americas, including 17 countries in Latin America, 14 of which launched the mobile homepage last month.
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First we do a thorough Spanish keyword analysis and understand the cultural and linguistic variances of each country and segment. We do not translate English keywords into Spanish keywords, but instead “get into the mind” of the Spanish language search engine searcher. This will enable an accurate targeting of the proper Spanish keywords
We know how to write and develop Spanish SEO content that speaks to the various audiences from Spain to Latin America. This is critical when trying to reach the viewer and convert them into a visitor to your website. The subtle cultural/linguistic differences can make all the difference in pulling the viewer in.
Spanish SEO Product Line
- Content Translation – Content advertising is the most effective way to reach US Hispanics. Hispanics spend 20% more time online and view 25% more web pages than the general US market. We will translate the content of your entire website into Spanish: text, images, links, buttons, forms, alt text, and automated email messages.
- URL and Meta Tag Translation – We are all very SEO friendly. Our team of translators has vast experience with Spanish Search Engine Optimization, therefore we will translate all your URLs, Title Tags and Meta Tags; always taking into account the relevant keywords you need to rank for.
- Hispanic Advertising Campaign – Once your website is fully translated into Spanish, we can implement very efficient Spanish Pay Per Click advertising campaigns. We will submit the Spanish version of your website to the major online directories, this step will boost your organic rankings.
- Optimized Press Release – Article submission is an efficient way not only to increase your link popularity, but it is also a very efficient methodology to add ongoing legitimate keyword-relevant content to your site. Since nowadays it is all about one-way-links and website content relevancy, developing an article section for your site gives you a double benefit in regards to your final ranking outcome.
With thousands of companies claiming to be “SEO Experts,” we document our work and allow you to decide if our case studies show our mastery of Hispanic Internet Marketing. If you have been burnt in the past by web developers, internet marketers, or SEO consultants, it’s time to start over with the very best advice and solid professional service. Call or schedule a free phone consultation online.