The San Diego Advertising Club has presented its Lifetime Achievement Award to Carmel Valley resident Mary Beth McCabe, owner of Sun Marketing, an advertising agency that specializes in targeting Hispanic consumers.
The award was recently presented at the Ad Club’s Hispanic Marketing Day educational program. McCabe’s firm has developed Hispanic marketing campaigns for clients such as JC Penney, American Airlines, True Value Hardware, Gerber Baby Foods, Excel Telecommunications and Pardee Homes.
She also is known for her extensive research on the Hispanic market, and her findings have been presented at meetings of the Marketing Research Association and the National Association of Broadcasters. She earned a doctorate in business from Alliant University in San Diego and a master’s in business administration from DePaul University in Chicago. McCabe has visited every continent and writes travel articles under the pseudonym “Dr. Mary Travelbest”.
New York-based out-of-home advertising company Pearl Media, which specializes in converting vacant retail storefronts into innovative advertising opportunities, has launched a new division specifically targeting Hispanic communities.
Over the past three years, Pearl Media has experienced strong growth and interest from advertisers in its storefront medium. The product is now offered in more than 20 major markets across the U.S., and the company has secured relationships with more than 200 mall operators.
With its new Hispanic division, Pearl has exclusive offerings within the top six Hispanic DMA’s, including: New York City, Los Angeles, Miami, Dallas, Houston and Chicago.
“Extending our offerings to Hispanic dedicated markets was a natural extension of our business,” says Josh Cohen, Pearl Media president. “Most of today’s top brands all have Hispanic marketing initiatives to reach the rapidly growing Hispanic Community. Pearl can now deliver this audience to brands in an innovative way that has never been seen before by this community.”
After an intensive selection process held on July 2006, Latin3 CEO Matias Perel made it to the short list of nominees for the 2006 Hispanicad.com Awards in the category of Agency Head. The nominees were elected through an online voting process with a minimum of 25 votes required to enter the short list.
Each year, Hispanic Ad Awards give recognition to industry leaders in the categories of Creative Director, Agency Head and Media Executive.
“I am thrilled to be accompanied by a great group of agency leaders and honored to be a nominee in this category. However, I owe this nomination to the continuing support of our 150 employees, our vendors and more than anything, to our clients.” Matias Perel, CEO, Latin3.
Perel founded Latin3 in 2000, and under his direction and leadership the company became a premier interactive marketing agency both in the U.S. and Latin America.