The San Diego Advertising Club has presented its Lifetime Achievement Award to Carmel Valley resident Mary Beth McCabe, owner of Sun Marketing, an advertising agency that specializes in targeting Hispanic consumers.

The award was recently presented at the Ad Club’s Hispanic Marketing Day educational program. McCabe’s firm has developed Hispanic marketing campaigns for clients such as JC Penney, American Airlines, True Value Hardware, Gerber Baby Foods, Excel Telecommunications and Pardee Homes.

She also is known for her extensive research on the Hispanic market, and her findings have been presented at meetings of the Marketing Research Association and the National Association of Broadcasters. She earned a doctorate in business from Alliant University in San Diego and a master’s in business administration from DePaul University in Chicago. McCabe has visited every continent and writes travel articles under the pseudonym “Dr. Mary Travelbest”.

New York-based out-of-home advertising company Pearl Media, which specializes in converting vacant retail storefronts into innovative advertising opportunities, has launched a new division specifically targeting Hispanic communities.

Over the past three years, Pearl Media has experienced strong growth and interest from advertisers in its storefront medium. The product is now offered in more than 20 major markets across the U.S., and the company has secured relationships with more than 200 mall operators.

With its new Hispanic division, Pearl has exclusive offerings within the top six Hispanic DMA’s, including: New York City, Los Angeles, Miami, Dallas, Houston and Chicago.

“Extending our offerings to Hispanic dedicated markets was a natural extension of our business,” says Josh Cohen, Pearl Media president. “Most of today’s top brands all have Hispanic marketing initiatives to reach the rapidly growing Hispanic Community. Pearl can now deliver this audience to brands in an innovative way that has never been seen before by this community.”

After an intensive selection process held on July 2006, Latin3 CEO Matias Perel made it to the short list of nominees for the 2006 Hispanicad.com Awards in the category of Agency Head. The nominees were elected through an online voting process with a minimum of 25 votes required to enter the short list.

Each year, Hispanic Ad Awards give recognition to industry leaders in the categories of Creative Director, Agency Head and Media Executive.

“I am thrilled to be accompanied by a great group of agency leaders and honored to be a nominee in this category. However, I owe this nomination to the continuing support of our 150 employees, our vendors and more than anything, to our clients.” Matias Perel, CEO, Latin3.

Perel founded Latin3 in 2000, and under his direction and leadership the company became a premier interactive marketing agency both in the U.S. and Latin America.

Fox Sports Networks has teamed up with Time Warner Cable and Bright House Networks to deliver an extensive lineup of Major League Baseball games in Spanish.

In all, 177 games will be distributed by the local cable systems to subscribers during the 2010 MLB season. Time Warner Cable Digital Basic customers in Los Angeles will see 71 games – 39 Los Angeles Dodgers and 32 Los Angeles Angels of Anaheim – in Spanish on channel 858.

Delivering the play-by-play for the Dodgers games is Jaime Jarrín, the team’s Spanish-language radio voice. Providing analysis is veteran Dodger’s coach Manny Mota, who spent two decades as an MLB player.

On the Angels side, José Mota continues his ninth season as the Spanish-language play-by-play man. Offering the analysis is José Tolentino, a former Houston Astros first baseman and coach for the Mexican national baseball team in the 2009 World Baseball Classic.

In Texas, Digital Basic customers will see 43 Rangers games in Spanish on channel 889 with Víctor Villalba handling the play-by-play. He also serves as the Spanish language radio play-by-play announcer for Dallas Mavericks and Dallas Cowboys. Former Texas Rangers pitcher José Guzmán is the analyst.

Subscribers to Bright House Networks digital cable have access to 63 Tampa Bay Rays and Florida Marlins games in Spanish. These will air on Bay News 9 Español, the Latino version of local 27/7 news network Bay News 9. In Central Florida, fans can catch the MLB action on News 13 En Español, sibling to Central Florida News 13 channel.

“There’s nothing like getting your news, weather and baseball all in one place,” said Elliott Wiser, vice president of local programming at Bright House Networks.

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