Hispanic Advertising

Bright House Networks

by on Apr.13, 2010, under Local Advertising

Fox Sports Networks has teamed up with Time Warner Cable and Bright House Networks to deliver an extensive lineup of Major League Baseball games in Spanish.

In all, 177 games will be distributed by the local cable systems to subscribers during the 2010 MLB season. Time Warner Cable Digital Basic customers in Los Angeles will see 71 games – 39 Los Angeles Dodgers and 32 Los Angeles Angels of Anaheim – in Spanish on channel 858.

Delivering the play-by-play for the Dodgers games is Jaime Jarrín, the team’s Spanish-language radio voice. Providing analysis is veteran Dodger’s coach Manny Mota, who spent two decades as an MLB player.

On the Angels side, José Mota continues his ninth season as the Spanish-language play-by-play man. Offering the analysis is José Tolentino, a former Houston Astros first baseman and coach for the Mexican national baseball team in the 2009 World Baseball Classic.

In Texas, Digital Basic customers will see 43 Rangers games in Spanish on channel 889 with Víctor Villalba handling the play-by-play. He also serves as the Spanish language radio play-by-play announcer for Dallas Mavericks and Dallas Cowboys. Former Texas Rangers pitcher José Guzmán is the analyst.

Subscribers to Bright House Networks digital cable have access to 63 Tampa Bay Rays and Florida Marlins games in Spanish. These will air on Bay News 9 Español, the Latino version of local 27/7 news network Bay News 9. In Central Florida, fans can catch the MLB action on News 13 En Español, sibling to Central Florida News 13 channel.

“There’s nothing like getting your news, weather and baseball all in one place,” said Elliott Wiser, vice president of local programming at Bright House Networks.

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