Hispanic Advertising

SUBWAY Artistas Frescos

by on Apr.15, 2010, under News

Univision Radio announced a year-long sponsorship by SUBWAY Restaurants of its exclusive Concert Series. Each concert will feature an opening act performance by an up-and-coming artist, sponsored by SUBWAY Restaurants. The partnership also includes the creation and promotion of a branded micro-site entitled “SUBWAY Artistas Frescos”, where listeners can enter to win prizes, including a grand prize trip for two to a Univision Radio Concert Series event over the course of the year.

The micro-site, http://www.subwayartistasfrescos.com/, will allow participants to submit a creative video that incorporates the SUBWAY(R) jingle. Each submission will be judged on uniqueness, creativity, originality and use of the jingle. The top-ten videos will be selected and posted on the site to allow visitors to vote for their favorite submission.

“Partnering with a leading consumer brand like SUBWAY offers a terrific opportunity to promote our concert series in an artistic manner and we are excited to be able to incorporate the Internet to engage a younger audience,” said Gary Stone, president and chief operating officer, Univision Radio. “We look forward to a successful year-long program.”

“Our partnership with Univision Radio offers SUBWAY a unique opportunity to reach out to our Hispanic youth target market in a fun, creative and culturally relevant way,” said Eddie Lindley, SUBWAY senior marketing manager, Multicultural Markets. “Music is always a great vehicle for reaching younger audiences, and concerts all the more so. We look forward to a successful promotion that combines sponsorship of the popular Univision Radio Concert Series, a SUBWAY jingle-singing contest, and the power of the Internet.”

“SUBWAY is the ideal partner for this promotion and we’re fortunate to be working with them,” said Jack Hobbs, executive vice president, Univision Radio. “Our listeners will get to showcase their creative and musical talents, interact with the Subway brand and have a chance to attend our exclusive concert series.”

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Casas Ecuador Real Estate Directory

by on Mar.12, 2010, under Internet Advertising

Hispanic Advertising consultant, Elvis Arias introduced the introduction of a real estate directory for buyers and sellers of homes throughout the major cities in Ecuador. The web portal www.casasecuador.org/ is designed by a professional in internet marketing and promises to appear highly ranked on Google for various keyword related phrases such as “casas, departamentos oficinas”. If you are in the real estate business and want to promote your home online make sure to pay a visit to “Casas Ecuador” for an affordable and effective internet marketing solutions.

Casas Ecuador Online Listings

Every listing on the webpage is optimized for search engines. This translates into a higher probability of your home to be found on Google for related searches. According to Google Keyword AdTool the phrase “casas ecuador” is searched 22,000 times every month. Utilizing an effective online advertising strategy can help you reach the thousands of people searching the web for homes, apartments and offices in Ecuador.

According to Elvis Arias founder of the online directory Casas Ecuador, “Real estate owners and brokers need to realize that the internet is used as an important informational tool for people looking to purchase or rent property”. Social media is also an important component utilized by Elvis to help reach out to people searching for homes in Ecuador. Clients of Casas Ecuador have an added advantage besides owning a listing on the main site. Every client listing will be added to numerous social networking sites such as http://twitter.com/casasecuador. “We leverage social media to the fullest extent to allow our clients to reach more potential buyers of Ecuadorian real estate”, Elvis Arias.

Real estate brokers and individuals looking to sell or rent their property are invited to consider purchasing a listing on “Casas Ecuador” that will instantly increase their exposure to prospective buyers. Elvis Arias utilizes the latest techniques in online advertising with the help WordPress technology and social media sites like Twitter, YouTube and Facebook to unite buyers and sellers of real estate in Ecuador. For more information related to advertising rates and listing prices feel free to contact Elvis Arias and receive personalized attention. He can be reached in Ecuador by calling 095283409 or if you are in the US dial 732-982-4848 during business hours.

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Hispanic Marketing Trends

by on Mar.05, 2010, under News

That’s the key finding of a new Hispanic marketing trends survey commissioned by Los Angeles-based Hispanic advertising agency Orcí sent to 9,300 senior marketers at Fortune 1000 companies. The survey, conducted via email in February of 2010, was designed to offer a broad and deep look at advertisers’ strategy, spending plans and viewpoints of the U.S. Hispanic market. Respondents included senior marketing and advertising executives of B2B, consumer, small, medium and large Fortune 1000 businesses across the country.

Latinos comprise more than 15% of the U.S. population, and are predicted to rise to 50 million in the 2010 Census, an increase of 42% since the last Census in 2000. In the 2000 report, the Hispanic growth rate of 24.3% was more than three times the growth rate of the total U.S. population (6.1%).

Yet the Orcí research showed that 51% of respondents do no marketing to Latino consumers. And, 82% have no plans to begin or increase existing efforts aimed at American Hispanics in the next 12 months. This despite the fact that the great majority of respondents—more than 8 out of 10—agreed that Latinos will impact U.S. companies’ product and service offerings in the next five years, particularly in food tastes, fashion and technology.

The survey also found that 78% of respondents do not use social media to engage Latinos despite the fact that Hispanics are the heaviest users of wireless access through mobile phones and laptops than any other ethnic group. In addition, close to 80% of Latinos engage in some kind of online socializing.

The survey found that among those companies who do use social media to market to Hispanics, Facebook was the site of choice with Twitter a close second.

“Hispanics are tech savvy, young trend setters with incredible spending power,” Orcí said. “Companies that recognize the potential of the market by effectively engaging them will see a return on their investment.”

Other key results of the survey include:

  • 89% believe Latinos will somewhat or significantly impact American taste in foods in the next five years
  • 87% believe Latinos will impact fashion and beauty
  • 82% expect Hispanics to impact entertainment
  • 78% believe Hispanics will impact technology/communications

To receive a copy of the full survey results, please visit www.orci.com

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