Discovery en Espanol viewers will join five adventurous Latinos on a 10-city expedition starting in Anchorage, Alaska and ending in Ushuaia, Argentina.

Cast of Norte a Sur”The cast of ‘Norte a Sur.’”The 10-episode docu-reality series, Norte a Sur: Una Ruta, 5 ExperienciasNorth to South: One Route, Five Experiences) is a partnership between Discovery en Espanol and the Levi’s brand — the clothing maker’s most comprehensive Latino-targeted campaign to date.

Originally conceived by Dieste, Levi’s Hispanic advertising agency, Norte a Sur seeks a fresh and relevant way to reach young Latinos by combining a television series with a host of interactive tools, including a dedicated Web site and daily updates on Twitter, Facebook and other social platforms.

Sky’s the Limit for Five Star Divas, the Hottest Modeling Agency and Escort Service in Ecuador.

Hispanic Advertising has successfully optimized two great websites for one of Guayaquil’s newest and most exciting companies, Five Star Divas.  Hispanic Advertising’s lengthy list of satisfied clients is due to their ability to dominate internet markets boasting the most creative, and cutting-edge SEO (search engine optimization) techniques in the industry.  Whether your business is an Ecuador escort service or a modeling agency, Hispanic Advertising knows what it takes to make your richer.

Five Star Divas – Agencia Modelos

Five Star Divas, the hottest modeling agency and escort service in Guayaquil, Ecuador has recently had both of their websites, www.fivestar-divas.com and www.agenciamodelos.org built and optimized by the marketing professionals at Hispanic Advertising.  The Five Star Divas management team is excited about working with Hispanic Advertising, and sees the enormous potential awaiting them due to their recent marketing investment. They are confident that the unbeatable SEO tactics applied to their new websites will give them what it takes to become the leaders in both modeling and escorts in Ecuador.

Five Star Divas-Agencia Modelos, welcomes young, sexy, outgoing women in Guayaquil to become part our elite portfolio of Ecuador models. Feel free to visit one of our websites for more information.

The San Diego Advertising Club has presented its Lifetime Achievement Award to Carmel Valley resident Mary Beth McCabe, owner of Sun Marketing, an advertising agency that specializes in targeting Hispanic consumers.

The award was recently presented at the Ad Club’s Hispanic Marketing Day educational program. McCabe’s firm has developed Hispanic marketing campaigns for clients such as JC Penney, American Airlines, True Value Hardware, Gerber Baby Foods, Excel Telecommunications and Pardee Homes.

She also is known for her extensive research on the Hispanic market, and her findings have been presented at meetings of the Marketing Research Association and the National Association of Broadcasters. She earned a doctorate in business from Alliant University in San Diego and a master’s in business administration from DePaul University in Chicago. McCabe has visited every continent and writes travel articles under the pseudonym “Dr. Mary Travelbest”.

According to a recent article in the Wall Street Journal, 30 seconds of commercial time for the World Cup finals is costing roughly $250,000, compared to $100,000 for the NHL’s Stanley Cup Final- a steal compared to the Super Bowl’s roughly $3 million for a 30 second spot. Ad executives are jumping into the fray due to the increasing diversity of the U.S. audience, and specifically the ability to reach U.S. Hispanics.

Previously we have discussed the soccer advertising rivalry of Adidas, Puma and Nike, although many other traditional advertisers are involved with World Cup South Africa 2010, including Budweiser, Samsung, Allstate and Sony, just to name a few.

In advertising, just as in every sport, there are winners and losers.  While Hyundai is scoring with the “Die Hard” commercial they decided to pull an earlier ad showing an Argentine church with stained glass depicting a soccer ball and worshippers receiving slices of pizza instead of traditional communion, due to complaints from the Catholic church and others claiming the ad was insensitive.

Overall, advertisers have welcomed the World Cup; a big reason is their recognition of the importance of the Hispanic market and overall diversity of the U.S. market. This is a boon for an advertising industry that is coming off one of the worst years ever. With forecasts from Zenith Optimedia expecting global ad spending this year to grow 2.2% to $456 billion (which is $1.2 billion more than it would have been without the World Cup), there is reason for those agencies focusing on diversity to be encouraged.

New York-based out-of-home advertising company Pearl Media, which specializes in converting vacant retail storefronts into innovative advertising opportunities, has launched a new division specifically targeting Hispanic communities.

Over the past three years, Pearl Media has experienced strong growth and interest from advertisers in its storefront medium. The product is now offered in more than 20 major markets across the U.S., and the company has secured relationships with more than 200 mall operators.

With its new Hispanic division, Pearl has exclusive offerings within the top six Hispanic DMA’s, including: New York City, Los Angeles, Miami, Dallas, Houston and Chicago.

“Extending our offerings to Hispanic dedicated markets was a natural extension of our business,” says Josh Cohen, Pearl Media president. “Most of today’s top brands all have Hispanic marketing initiatives to reach the rapidly growing Hispanic Community. Pearl can now deliver this audience to brands in an innovative way that has never been seen before by this community.”