That’s the key finding of a new Hispanic marketing trends survey commissioned by Los Angeles-based Hispanic advertising agency Orcí sent to 9,300 senior marketers at Fortune 1000 companies. The survey, conducted via email in February of 2010, was designed to offer a broad and deep look at advertisers’ strategy, spending plans and viewpoints of the U.S. Hispanic market. Respondents included senior marketing and advertising executives of B2B, consumer, small, medium and large Fortune 1000 businesses across the country.

Latinos comprise more than 15% of the U.S. population, and are predicted to rise to 50 million in the 2010 Census, an increase of 42% since the last Census in 2000. In the 2000 report, the Hispanic growth rate of 24.3% was more than three times the growth rate of the total U.S. population (6.1%).

Yet the Orcí research showed that 51% of respondents do no marketing to Latino consumers. And, 82% have no plans to begin or increase existing efforts aimed at American Hispanics in the next 12 months. This despite the fact that the great majority of respondents—more than 8 out of 10—agreed that Latinos will impact U.S. companies’ product and service offerings in the next five years, particularly in food tastes, fashion and technology.

The survey also found that 78% of respondents do not use social media to engage Latinos despite the fact that Hispanics are the heaviest users of wireless access through mobile phones and laptops than any other ethnic group. In addition, close to 80% of Latinos engage in some kind of online socializing.

The survey found that among those companies who do use social media to market to Hispanics, Facebook was the site of choice with Twitter a close second.

“Hispanics are tech savvy, young trend setters with incredible spending power,” Orcí said. “Companies that recognize the potential of the market by effectively engaging them will see a return on their investment.”

Other key results of the survey include:

• 89% believe Latinos will somewhat or significantly impact American taste in foods in the next five years
• 87% believe Latinos will impact fashion and beauty
• 82% expect Hispanics to impact entertainment
• 78% believe Hispanics will impact technology/communications

To receive a copy of the full survey results, please visit www.orci.com

Hispanic Advertising consultant Elvis Arias is proud to announce the joint venture with Q & A Translation Services. Elvis will provide Spanish language translation and interpretation services to business owners and professional service providers in Charlotte and Raleigh NC.

NC Translation Service Provider

The talented pool of NC professional linguists representing Q & A Translation Services are dedicated to helping you meet your mission critical deadlines for the translation of documents, audio, video and web. They offer a wide range of translation services that are tailored to meet all or your personal or business needs. It doesn’t matter if your a insurance agent in North Carolina that requires a report to be translated into multiple languages quickly or a student that needs to have the translation and certification of college transcripts performed yesterday. The NC translators of Q & A Translation Services can help you get your translation project completed accurately within budget and on time.

Complete the contact form on this page if you are looking for translation or interpretation services in NC. We will respond with 24 hours with an affordable price quote.

Building on its launch of the world’s most advanced mobile homepage, Yahoo! released Yahoo! Mobile en Español, a Spanish-language mobile homepage that is customized for the specific needs of the U.S. Hispanic consumer, delivering a highly engaging mobile Internet experience and setting a new industry standard.

Elvis Arias will be providing Yahoo SEO services to companies large or small looking to target the local Spanish speaking community through an effective Hispanic Internet Marketing campaign.

Yahoo! Launches Advanced Mobile Homepage for U.S. Hispanic Market

Available across more than 1,900 mobile device models, Yahoo! Mobile en Español simplifies and enhances the mobile Internet experience for Hispanic consumers. Users can bring together their favorite content and services from across the Internet to create a personally relevant mobile experience, keeping the things they care about at their fingertips, and enhancing their ability to:

“With the launch of Yahoo! Mobile en Español, we are focused on growing our audience among the more than 46 million U.S. Hispanics1 by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them,” said Felipe Muñoz, senior mobile director, Yahoo! Hispanic Americas. “With the introduction of our new Spanish-language homepage, we are well positioned as the center of people’s online lives. We’re reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users prefer.”

“As companies expand to reach new mobile users around the globe, it is increasingly important to provide personalized mobile experiences combined with relevant content to address the cultural needs and interests of users,” remarked Tuong Nguyen, Principal Research Analyst at Gartner Research.

Yahoo! Mobile en Español will enable marketers to reach the U.S. Hispanic audience with highly targeted advertisements through a variety of mobile advertising opportunities and advertising formats. With some of the highest quality inventory available and a highly engaged audience, Yahoo! is focused on working with brands to engage with their target demographic with the right message in the right place at the right time.

Yahoo!’s mobile homepage is available in 32 countries across Europe, Asia, and the Americas, including 17 countries in Latin America, 14 of which launched the mobile homepage last month.

Are you interested in obtaining Meta tag optimization services to obtain higher ranking for your car dealer website? Elvis Arias understands that in order to achieve high search engine ranking it is important to understand there are many factors which contribute to the performance of an Automotive SEO campaign. Meta tag optimization services are one of the first items on the agenda when performing an in-page optimization campaign. The creation of the Meta Title tag, accompanied with the Meta Description and Keyword tag can be a very powerful combination if used together effectively. However, if the services are not performed properly, an automotive website can search engine for incorrect or improper usage. The tags that can send your site to the top of the search engine results pages are also the ones which can get your site banned.

Automotive SEO Meta Tag Development

Professionally written meta tags can give your dealership web pages a significant boost in search engine results, leading to more internet traffic and more internet lead conversions. Elvis Arias, provides guidance to help you craft powerful Automotive SEO meta tags for your dealership site. If you prefer we can write and insert the SEO meta tags for you personally.

Are Your Meta Tags Overlooked Or Overdone?

SEO meta tags are not the only page element that affects your search results, but they are important and are often overlooked — or in many cases overdone, which can be equally counterproductive. Elvis Arias will optimize your tags to help drive more traffic to your web site. It’s important to remain at the forefront to have a successful Automotive SEO campaign, the reason being search engine algorithms are always changing. Elvis Arias keeps abreast of the latest trends and research so that you can shift focus to other very important areas of your car dealership.

Sign up for our monthly SEO service package and we’ll keep your meta tags current, along with an extensive list of additional web maintenance and Automotive Internet Marketing services available. We craft SEO meta tags as we build or rebuild each page of your web site. Meta tag consulting and writing can also be purchased separately for a very affordable price.

Your car needs regular maintenance and tune-ups to run smoothly and take you where you want to go. Your web site does too! Call Elvis Arias today for a free meta tag service quote or the monthly SEO service package at 732-982-4848.

No matter what your industry or where you business is located, Spanish SEO consultant Elvis Arias can help you  gain instant online visibility that translates into new business. Our clients span a wide range of disciplines and industries. We are proud of the fact that our affordable Spanish SEO strategies are effective across any business segment on the Internet. If you want to be easily found on the Internet for search terms related to your business at a reasonable budget you need to contact Elvis Arias .

When we contract with a new client we quickly adapt to the competitive landscape in their marketplace and deliver strategies that target their competition. We have an unbridled passion for search engine domination for our clients’ marketing goals. If you have any doubt that we can accomplish the same for your business, schedule a free phone consultation with Spanish SEO consultant, Elvis Arias.

First we do a thorough Spanish keyword analysis and understand the cultural and linguistic variances of each country and segment. We do not translate English keywords into Spanish keywords, but instead “get into the mind” of the Spanish language search engine searcher. This will enable an accurate targeting of the proper Spanish keywords

We know how to write and develop Spanish SEO content that speaks to the various audiences from Spain to Latin America. This is critical when trying to reach the viewer and convert them into a visitor to your website. The subtle cultural/linguistic differences can make all the difference in pulling the viewer in.

Spanish SEO Product Line

• Content Translation – Content advertising is the most effective way to reach US Hispanics.  Hispanics spend 20% more time online and view 25% more web pages than the general US market. We will translate the content of your entire website into Spanish: text, images, links, buttons, forms, alt text, and automated email messages.
• URL and Meta Tag Translation – We are all very SEO friendly.  Our team of translators has vast experience with Spanish Search Engine Optimization, therefore we will translate all your URLs, Title Tags and Meta Tags; always taking into account the relevant keywords you need to rank for.
• Hispanic Advertising Campaign – Once your website is fully translated into Spanish, we can implement very efficient Spanish Pay Per Click advertising campaigns. We will submit the Spanish version of your website to the major online directories, this step will boost your organic rankings.
• Optimized Press Release – Article submission is an efficient way not only to increase your link popularity, but it is also a very efficient methodology to add ongoing legitimate keyword-relevant content to your site. Since nowadays it is all about one-way-links and website content relevancy, developing an article section for your site gives you a double benefit in regards to your final ranking outcome.

With thousands of companies claiming to be “SEO Experts,” we document our work and allow you to decide if our case studies show our mastery of Hispanic Internet Marketing. If you have been burnt in the past by web developers, internet marketers, or SEO consultants, it’s time to start over with the very best advice and solid professional service. Call or schedule a free phone consultation online.